Just wanted to let you know a bit about the tools I am accumulating to do the podcast. This first thing is my headphones. I will post about other tools in the future, and you all probably know I use a Mac, but thought I would let you know about the headphones now because they are on sale!
I picked up the Audio-Technica ATH M20 Stereo Monitor Headphones about a week or two ago after reading so many reviews that I was going cross-eyed. I was looking to replace my last pair of headphone because the cat got hold of them. Yes, the cat. The cord was chewed into pieces and the headphone pads were ripped to shreds. So, after reading all the reviews and comparing all the prices, I picked up the Audio-Technica ATH M20 because the reviews were good, the quality seemed excellent, and truthfully – they looked large enough to fit my big head.
In addition to wear while I record The Social Media Monster podcast, I also wanted them to have good range response so I could use them to listen to music and other podcasts. And let me cut it short and just say, they have great quality and tone. Some people have said they are a little big. I don’t know if that is that case, but they fit me perfectly and have a nice padded head band area so they are comfortable against my less-than-hair-padded head. I also love the thicker coiled cord. It is substantial and seem not near as likely to give in to “wear and tear” as the cord on my last set of headphones did. Continue Reading »
Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn’t going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.
We’ve compiled ten of the most compelling reasons that you should consider using social media tools to promote your business.
Brand Recognition: Using social media allows your company to reach the highest number of potential customers possible. Getting your name out there is incredibly important – studies have suggested that customers need to hear a company’s name at least seven times before they will gain the trust and respect needed to become a customer.
Brand Monitoring: Having a social media presence allows you to better understand what current and potential customers are saying about your product or services. Through active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your brand.
Be Forward-Thinking: Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.
The slides for this presentation are online here in a previous post and on SlideShare. This talk was recorded live, hence the difference in quality and volume between Theresa and the people asking questions.
Theresa Wagner of the Charleston County Public Library gave an excellent talk pertaining to Facebook Fan Pages at the monthly networking meeting for small businesses and not-for-profits. Facebook is increasingly growing more important as a both a means of attracting new prospects and keeping in contact with current business contacts, and the creation and use of fan pages is still misunderstood by many. Theresa did an terrific job at removing some of the mysteries surrounding this subject. The slides for her presentation have been posted to SlideShare and are included below. She was also gracious enough to wear a microphone and allow me to record her presentation. That recording will be made available shortly as the next episodes in the podcast series.
Theresa Wagner, ChasLibraryGirl on Twitter, will be doing a free presentation next week on starting a Facebook fan page. She will be talking about the dos & don’ts of FaceBook fanpages on Tuesday, May 12th at the Main Library on Calhoun Street in downtown Charleston, SC. The talk will start at 11:45 am and should run until about 1 pm.
Learn the difference between Facebook pages and groups, find out how to painlessly add blog posts and tweets to your account and get tips on how to manage your organization’s Facebook activities without it taking over your life. Learn how to advertise your small business or nonprofit on this amazingly popular social media site as well. Registration is not required for this event, but if you need more information, please call 805-6930.
I seek to empower people by making technology a vehicle for driving businesses and communities. Just as you drive a car without worrying about how the engine operates, I will take care of your information systems as a data mechanic. This lets you drive the technology, instead of it driving you. I provide social media, web development and PC and Macintosh support services for small businesses and not-for-profits in Charleston and the surrounding South Carolina Lowcountry.
I picked up the Audio-Technica ATH M20 Stereo Monitor Headphones about a week or two ago after reading so many reviews that I was going cross-eyed. I was looking to replace my last pair of headphone because the cat got hold of them. Yes, the cat. The cord was chewed into pieces and the headphone pads were ripped to shreds. So, after reading all the reviews and comparing all the prices, I picked up the Audio-Technica ATH M20 because the reviews were good, the quality seemed excellent, and truthfully – they looked large enough to fit my big head.
Theresa Wagner, 
