WordPress is the most popular web software used for content management today. One of the reasons for this is the low barrier to getting started. WordPress is not only free, but it is easy to use and there are tons of resources available for theming and 
expanding a website. But, that ease of use and over abundance of resources can also work against the new user. While the first blog is quick to setup, where do you go from there? How do you make the site your site? How do you get people to visit, engage them once they are there, and get them to come back? And how do you even know about all this? These questions are what Paul Thewlis tries to answer in his book WordPress 3 For Business Bloggers
. Note that this is a new and updated edition of his book that was published in 2008.
The publishers, Packt Publishing, sent me a copy of the book for review, and it had the honor of being the first book I read on my new Kindle. One of the things I really like about books from Packt is that they are available in multiple formats including print, PDF, ePUB, and Amazon’s MOBI format. But, back to the book itself.
WordPress 3 For Business Bloggers is well suited as an introduction to what can be done with a WordPress blog for most people. It succeeds in taking the new user beyond the initial install into the world of plug-ins and theme customization. While I am not really fond of the chapter on HTML and altering themes, I can see the necessity of familiarizing yourself with it. I just think that it is too much for most people and too prone to error. Seriously, you are better either in the hands of a real designer or finding a theme that doesn’t need behind the scenes tweaking.
I do find that the plug-ins covered hit most of the major ones most folks will need. From Akismet for spam to All-In-One SEO for search engine optimization, and many more, Thewlis walks you through not only how to install and setup the plug-in, but why you are doing so and what result should be achieved. That in itself is probably the strongest trait of the book – it goes into the “whys” behind the “whats” and “hows”. In fact, this is one of the only books I have seen that really asks you to think about why you are using a blog. Early on Thewlis says, “a successful business blog is achieved by identifying strategic goals and applying these to the type of blog you are publishing.” That is something a lot of people – even highly paid web developers – miss. What is your goal, and how is your website or blog supposed to help you achieve that goal?
Speaking of goals, there is also a very good introduction given to the analysis of traffic through tools such as Google Analytics, Alexa, and PageRank. These are all topics that can, and do, cover many books in themselves. But the introduction to the topics Thewlis gives here will allow you go on and do more research having a solid foundation beneath you. Or you will be able to talk intelligently with an expert or consultant if you chose to do so. Most people will never need to go beyond what is taught in this book, but if you do, it is nice to know you are prepared.
The one thing I would warn against is getting tied up in details, such as the aforementioned theming, where you really don’t need to. Just read through those chapters for the background knowledge and move on.
So, all in all I would recommend WordPress 3 For Business Bloggers for the people who want to take their blog or WordPress based website on to the next level but don’t know where to start. It can be intimidating when you don’t even know what questions to ask, and Thewlis gives solid exposure to almost all areas so you can know where you want to dive deeper.
Tags: blog, business, Review, seo, WordPress
One of the most common questions I am asked as a computer consultant and web developer is “how much would it cost to build a website for me?” While this is a perfectly legitimate and understandable question, it is very much like asking “how much does a car cost?” Again, it sounds reasonable, until you start to think about it. Are we talking about a commuter car or luxury car. Are you wanting to win a Formula 1 race or maybe you really just wanted to drive cross country or haul some passengers and luggage for a living.
As you can see, that simple question of car cost is really not so simple after all and the answer could be anywhere from a few hundred dollars for an old fishing car to hundreds of thousands for serious racing equipment. So the conversation around websites should begin not with cost, but with purpose – what are you trying to do with your website?
To make this a bit easier, lets start by breaking business websites down into three different categories. And again, we really are talking just business sites here, large or small, but not about personal or social sites.
The first type of site you might consider is a business card site. A business card site is how we refer to a static site of just one or two pages that includes the basic information about your business. These sites will tell what you do, how to contact you, your hours of operation and other standard information. As the name would imply, this type of site is basically a business card on the Internet. Or you might think of it as an overgrown Yellow Pages ad. The lure of this first type of site is that it is simple and cheap to setup. You can get one up quickly either by yourself or with minimal help. The bad thing is that it doesn’t do you a lot of good other than putting a stake in the ground for your domain name. That is about it. There is nothing in a site like this that will get you noticed by search engines, get you new customers, or really connect you with the market.
The second type of site is about real communication with clients and customers. We will call these interactive websites. There is a lot of leeway as to what can be in these site, but generally here you are talking about a site with content management so that regular updates like news and events can be posted easily. Also these site are tweaked for search engine optimization (SEO) to ensure they are indexed by search providers like Google and Yahoo. Finally, these sites are dynamic and menu driven. That means it is fairly easy to change things around, add features, and grow the site as needs arise. There may be blogs on interactive sites or customer feedback forums or scheduling and multi-media. Because there are so many options with an interactive website, most implementations will start with a smaller feature set and only implement, and pay for, additional features as they fit the business model. Again, when you think of these interactive sites, think of extensive search features, improved navigation, social networking tie-ins to services like Facebook or Twitter, automated RSS feeds, and streaming video.
The third and final category of websites is the ecommerce site. When you think about ecommerce sites, think about Amazon and eBay. These are the sites that concentrate on selling things, processing payments, inventory presentation, stock management, and customer accounting. Ecommerce sites are the most complicated and expensive to develop. While there are many systems that can make the process less painful, a full ecommerce site should only be considered when there is a strong business case for it. Typically you are not trying to pull in new customers with a site like this but to service existing customers. Pulling in new customers and winning them over is the job of an interactive website, which is why you will often see ecommerce sites paired with an interactive site to deliver the full continuity of customer service.
You will see from this over simplified breakdown that what you want to do, like when you buy a car, is to determine first what you are trying to achieve. If all you want is to hold your domain name and prove that you exist, then the cheap and simple business card type site will do you. But if you want to attract new business, provide value to your customers, and establish a communications tool that will engage your customers, then you need to move on to interactive content driven site. And finally, only when you have significant online sales to warrant the time and expense should you move into the ecommerce sites.
Tags: blog, business, development, ecommerce, internet, website, WordPress
